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Essential case studies, best-practice guides and intelligence to help you do marketing better. Filter by type and category — 22 resources and growing.
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The BAZ Score — one revenue-tied number per clientBAZ's proprietary unifying metric: ROAS, contribution margin, show-rate, lead-tier mix, and CWV-pass compressed into a single CFO-readable score.BAZ — proprietary framework·Oct 19, 2026·6 min GuideMarketing Effectiveness & DataThe BAZ Score — one revenue-tied number per clientBAZ's proprietary unifying metric: ROAS, contribution margin, show-rate, lead-tier mix, and CWV-pass compressed into a single CFO-readable score.Oct 19, 2026·6 min ReportAgency OperationsThe BAZ Dominator Dossier — 24 agency categories mappedBAZ original research: for each of 24 agency types, the category king, their moat, and the BAZ upgrade.Oct 18, 2026·18 min InsightMarketing Effectiveness & DataMeasurement is the moat — the BAZ Score principleThe category kings won by inventing a proprietary measurement framework. The BAZ Score is ours.Oct 18, 2026·5 min NewsPerformance MarketingBAZ ships 8 proprietary marketing engines in agency-apiPerformance, SEO, Influencer, WebPerf, Media, Commerce, Outreach, LeadScoring — all live, all tested.Oct 18, 2026·2 min GuideMarketing Effectiveness & DataThe 100-point lead-scoring model (fit × engagement × intent)How BAZ decides who gets called first — the 100-point scoring model.Oct 17, 2026·5 min Audio & VideoAgency OperationsThe 5 BAZ Doctrine principles every agency should run (podcast)Measurement is the moat, demand before outbound, citability engineering, performance by contract, signal beats list.Oct 17, 2026·22 min GuideMarketing StrategyDemand before outbound — the 90% show-rate modelWhy BAZ-booked meetings actually happen: demand-gen warms the market before the SDR calls.Oct 16, 2026·7 min InsightMarketing StrategySignal beats list — 32% win rate vs 13%Signal-based outreach (funding, hiring, tech-change triggers) wins 2.5× the rate of list-based.Oct 16, 2026·4 min GuidePerformance MarketingBreak-even ROAS: the number your CFO needs before scaling spendVanity ROAS lies. Break-even ROAS = 1 / contribution-margin%. Below it, every dollar loses money.Oct 15, 2026·6 min GuidePerformance MarketingThe ROAS-weighted budget reallocation playbookHow to move budget from underperforming channels to scalable ones — the BAZ Performance engine.Oct 14, 2026·8 min InsightCustomer ExperiencePerformance by contract — sub-1.5s LCP is the floorBAZ doctrine: web performance isn't a promise, it's a contract. Miss it, refund the sprint.Oct 14, 2026·4 min GuideSEO & AEOLCP budget allocation — Core Web Vitals by contractBAZ doctrine: sub-1.5s LCP is the floor. Here's how to allocate an LCP budget across 5 contributors.Oct 13, 2026·6 min InsightMarketing StrategyDemand before outbound — the 90% show-rate unlock67% of outsourced lead-gen programs fail. The fix isn't more volume — it's warming the market first.Oct 12, 2026·5 min GuideSEO & AEOCitability engineering — the page shape LLMs citeBAZ's AEO pattern: definitions up top, data in tables, extractable frameworks. That's what AI cites.Oct 11, 2026·7 min Case StudyPerformance MarketingDTC store scaled profitably once break-even ROAS was priced inA $60-AOV brand stopped scaling at vanity ROAS and priced media against contribution margin.Oct 10, 2026·5 min NewsAgency OperationsPublicis Media won $10B in new business in 2025 — a third of all spend that shiftedCOMvergence: Publicis dominated 2025 new business, led by Coca-Cola, Mars, Paramount, PayPal wins.Oct 9, 2026·3 min ReportMarketing Effectiveness & DataGlobal media agency billings 2025 — BAZ analysisBAZ analysis of COMvergence 2025 figures: WPP Media leads at 13% share, Publicis the fastest grower.Oct 8, 2026·9 min ReportContent StrategyState of Creator Marketing 2025 — BAZ analysisBAZ analysis: for the first time in 5 years, measurement — not budget — is the top roadblock.Oct 7, 2026·11 min NewsContent StrategyCreatorIQ launches first standardized creator-marketing metrics suiteShare-of-Voice / Exposure / Engagement / Influence — the industry's first cross-funnel creator benchmark.Oct 6, 2026·3 min Case StudyAgency OperationsDoubled client capacity without hiring — $1.2M ARRA 5-person Paris agency productized services with BAZ and doubled clients with one hire.Oct 5, 2026·6 min· [replace with real] NewsBrand StrategyEdelman Trust Barometer 2026: 'insularity' is the theme shaping DavosThe 26th annual Barometer tracks trust as the most decisive institutional asset — most tested in crisis.Oct 4, 2026·3 min Case StudyPerformance MarketingPipeline 3×'d, CAC cut 60% — ABM playbook shippedB2B SaaS in Germany built a signal-driven ABM motion and tripled pipeline at 60% lower CAC.Sep 28, 2026·7 min· [replace with real]