Free · Engine-powered · Canon-backed · No signup to compute
Marketing calculators.
Real computations from the proprietary BAZ engines — not lead-bait sliders. Each cites the lineage principle and the real benchmark behind it. Get instant value; email-gate the full report only if you want it saved. This is the BAZ platform, running live, in your browser.
18 calculators · the same engines BAZ runs for paying clients.
Profitability
Break-Even ROAS Calculator
Enter AOV, COGS, fees and shipping — get contribution margin, break-even ROAS, and a profitable-to-scale verdict instantly.
BAZ Commerce Engine
Profitability
ROAS Calculator
Solve any 2 of 3 (revenue, spend, ROAS). ROAS is the floor, not the goal — break-even ROAS decides if you scale.
BAZ Paid-Media Engine
Profitability
MER Calculator
MER (Marketing Efficiency Ratio) = total revenue ÷ total spend — the blended, attribution-proof number your CFO trusts.
BAZ Blended-ROI Engine
Profitability
Ad Budget Planner
Work backward from a revenue goal + target ROAS to the required ad spend — and check it clears your break-even ROAS.
BAZ Budget Engine
Acquisition
CAC Calculator
Customer Acquisition Cost = total acquisition spend ÷ new customers. The number that decides whether you can scale.
BAZ Acquisition Engine
Acquisition
CPC Calculator
Cost per click = spend ÷ clicks. A lever to optimize, not a verdict — pair with CTR and CVR to diagnose the real problem.
BAZ Paid-Media Engine
Acquisition
CPM Calculator
Cost per 1,000 impressions = (spend ÷ impressions) × 1000. The reach-cost benchmark for awareness and prospecting.
BAZ Paid-Media Engine
Acquisition
Conversion Rate Calculator
Solve any 2 of 3 (conversions, visitors, CVR). The landing page does the selling — the ad only earns the click.
BAZ Funnel Engine
Acquisition
Organic Traffic Value
Value your organic traffic at paid parity — monthly organic visits × the CPC you'd pay to buy them. The owned-media ROI.
BAZ SEO Engine
Retention
LTV Calculator
Lifetime value (NPV, 60-month cap) = ARPU × gross margin × lifespan ÷ (1 + discount). The customer is the asset, not the transaction.
BAZ Loyalty Engine
Retention
LTV : CAC Ratio
The ratio that decides whether you can scale. 3:1 healthy, 5:1 under-investing in growth, <1 losing money per customer.
BAZ Unit-Economics Engine
Retention
CAC Payback Period
Months to recover CAC = CAC ÷ (ARPU × gross margin). Under 12 months = scale; over 24 = funding risk.
BAZ Unit-Economics Engine
Retention
Churn / Retention / Lifespan
Churn % = lost ÷ beginning. Retention = 100 − churn. Lifespan = 100 ÷ monthly churn. Retention is the cheapest growth lever you own.
BAZ Loyalty Engine
Retention
NPS Calculator
Net Promoter Score = %promoters − %detractors (−100…+100). The one number that predicts retention.
BAZ Voice-of-Customer Engine
Retention
Lead Scoring Calculator
Score a lead on fit (50) × engagement (30) × intent (20) — a 0–100 score, a tier (A/B/C), and the recommended next action.
BAZ LeadScoring Engine
Measurement
Email ROI Calculator
Email ROI = revenue ÷ cost, plus revenue per recipient. Email is the only channel you own — measure it like an asset.
BAZ Email Engine
Measurement
A/B Test Significance
Two-proportion z-test (control vs variant) — lift %, z-score, p-value, and a call on significance at 95%. One test run to significance beats a hundred opinions.
BAZ Experimentation Engine
Measurement
LCP Budget Allocator
Enter your target LCP and current contributor times — get a per-asset budget, projected LCP, and the worst lever to fix. BAZ doctrine: sub-1.5s floor.
BAZ WebPerf Engine
How this works
The BAZ value ladder.
- 01
You compute free.
Every tool runs the real BAZ engine math in your browser — instant answer, no email required to see the result.
- 02
You benefit immediately.
You leave with a real number — a ROAS, an LTV, a churn rate — you can act on today, with the canon principle and benchmark behind it.
- 03
Email-gate only the full report.
Want the saved computation, the action playbook, and the follow-up? Drop your email. We capture the lead, you get the deeper asset.
- 04
If it fits, we talk.
The BAZ Score tells us when a reader is ready. No cold spray — we earn the call, then point you at the matching agency-type sprint or the $99 Operator.
Every tool is powered by a pure, unit-tested algorithm in the BAZ marketing-calcs engine — the same engines BAZ runs for paying clients. These calculators are the demo; the canon is the moat.