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BAZ

The BAZ Empire Blog

Marketing that compounds.

Long-form essays on the frameworks that actually work — STP, the Grand Slam Offer, Schwartz's 5 levels, Seth Godin's tribes, and the marketing decisions that compound over decades.

Featured

STP: the spine of every campaign that ever won

Brahim · BAZ EmpireOct 12, 2026 5 min read

Most marketing fails at the targeting step. Trying to be for everyone means being for no one. Here's the 60-year-old framework that still separates winners from noise.

#strategy#STP#Kotler#positioning

Read the essay

Strategy

STP, positioning, myopia, the decisions that compound.

Oct 12, 2026

STP: the spine of every campaign that ever won

Most marketing fails at the targeting step. Trying to be for everyone means being for no one. Here's the 60-year-old framework that still separates winners from noise.

5 min

Oct 18, 2026

Marketing Myopia is 65 years old. It's still the best business book ever written.

Levitt asked one question in 1960: what business are you really in? Railroads thought they were in railroads. They were in transportation. Hollywood thought it was in movies. It was in stories.

6 min

Oct 19, 2026

STP : la colonne vertébrale de toute campagne qui gagne

La plupart du marketing échoue au ciblage. Vouloir s'adresser à tout le monde, c'est s'adresser à personne. Voici le cadre vieux de 60 ans qui sépare encore les gagnants du bruit — adapté au marché algérien.

5 min

Copywriting

Schwartz, AIDA, headlines that ship.

Sep 4, 2026

5 Levels of Awareness: Schwartz's 1966 framework still writes the best copy

Unaware → Problem Aware → Solution Aware → Product Aware → Most Aware. Most copy fails because it pitches to the wrong level. Here's the fix.

5 min

Sep 19, 2026

5 Stages of Market Sophistication: why your launch copy feels flat

Stage 1 markets explain the mechanism. Stage 5 markets can't even use the word. Eugene Schwartz mapped the entire curve — and most teams copy Stage 1 tactics in Stage 4 markets.

5 min

Oct 4, 2026

AIDA is 127 years old. It still works.

Attention. Interest. Desire. Action. E. St. Elmo Lewis published this in 1898. It's still the spine of every high-converting page on the web.

4 min

Oct 19, 2026

AIDA a 127 ans. Et ça marche toujours — en français comme en arabe.

Elias St. Elmo Lewis a écrit AIDA en 1898. Attention, Intérêt, Désir, Action. Quatre mots qui écrivent encore le meilleur copy du monde, quelle que soit la langue.

4 min

Tribe & Brand

Seth Godin's SVA, Purple Cow, IM ME Test.

Oct 16, 2026

Smallest Viable Audience isn't your target market. It's smaller.

Seth Godin's most underrated idea: don't aim for the biggest group you can serve. Aim for the smallest group you can change.

4 min

Growth

Funnels, flywheels, permission, retention loops.

Oct 14, 2026

Permission marketing still wins (and interruption is dying faster than you think)

Seth Godin wrote the book on permission in 1999. Twenty-six years later, every platform is forcing it back into your funnel. Here's the playbook.

4 min

Oct 12, 2026

The Flywheel beats the Funnel (and HubSpot figured this out 8 years too late)

Funnels assume customers fall out the bottom. Flywheels assume customers power the next revolution. Same customers, different physics.

4 min

Oct 19, 2026

Le marketing de permission gagne toujours (et l'interruption meurt plus vite que vous ne le croyez)

Seth Godin a écrit le livre sur la permission en 1999. Vingt-six ans plus tard, chaque plateforme vous y ramène de force. Voici le mode d'emploi — et pourquoi WhatsApp en Algérie est le cas parfait.

4 min

Brand

What makes you remarkable, not just visible.

Oct 18, 2026

The IM ME Test: a 4-word filter for everything you ship

Would your customer tell a friend about you? Would they put it on their résumé? Would they miss it if it were gone? If not, it's not remarkable.

3 min

Pricing & Offer

Hormozi's Grand Slam, value stacks, guarantees.

Oct 17, 2026

The Grand Slam Offer: Hormozi's formula and where it breaks

Dream outcome × perceived likelihood / (time × effort × sacrifice). The math is seductive. The execution is brutal. Here's where it actually breaks.

6 min

Oct 19, 2026

Psychologie des prix en dinar : pourquoi vos prix font fuir les clients algériens

Le prix n'est pas un nombre. C'est une promesse. Et en dinar, la psychologie change. Voici comment présenter un prix que les clients algériens acceptent sans négocier pendant trois jours.

5 min

Automation

The 1% of automation that compounds.

Oct 19, 2026

WhatsApp : le canal oublié du marketing en Algérie et au MENA

En Algérie, WhatsApp n'est pas une messagerie. C'est l'internet. Si votre stratégie ne commence pas par WhatsApp, vous laissez 80 % de vos clients sur la table. Voici comment le faire proprement.

5 min

Ship a 7-day marketing sprint.

Free guided sprint that uses the Hub itself. Pick STP on day 1, ship a landing page on day 2, audit your offer on day 3.

Start the free sprint

Marketing that compounds.

STP: the spine of every campaign that ever won

Browse by category

Strategy

STP: the spine of every campaign that ever won

Marketing Myopia is 65 years old. It's still the best business book ever written.

STP : la colonne vertébrale de toute campagne qui gagne

Copywriting

5 Levels of Awareness: Schwartz's 1966 framework still writes the best copy

5 Stages of Market Sophistication: why your launch copy feels flat

AIDA is 127 years old. It still works.

AIDA a 127 ans. Et ça marche toujours — en français comme en arabe.

Tribe & Brand

Smallest Viable Audience isn't your target market. It's smaller.

Growth

Permission marketing still wins (and interruption is dying faster than you think)

The Flywheel beats the Funnel (and HubSpot figured this out 8 years too late)

Le marketing de permission gagne toujours (et l'interruption meurt plus vite que vous ne le croyez)

Brand

The IM ME Test: a 4-word filter for everything you ship

Pricing & Offer

The Grand Slam Offer: Hormozi's formula and where it breaks

Psychologie des prix en dinar : pourquoi vos prix font fuir les clients algériens

Automation

WhatsApp : le canal oublié du marketing en Algérie et au MENA

Ship a 7-day marketing sprint.

Marketing that compounds.

STP: the spine of every campaign that ever won

Browse by category

Strategy

STP: the spine of every campaign that ever won

Marketing Myopia is 65 years old. It's still the best business book ever written.

STP : la colonne vertébrale de toute campagne qui gagne

Copywriting

5 Levels of Awareness: Schwartz's 1966 framework still writes the best copy

5 Stages of Market Sophistication: why your launch copy feels flat

AIDA is 127 years old. It still works.

AIDA a 127 ans. Et ça marche toujours — en français comme en arabe.

Tribe & Brand

Smallest Viable Audience isn't your target market. It's smaller.

Growth

Permission marketing still wins (and interruption is dying faster than you think)

The Flywheel beats the Funnel (and HubSpot figured this out 8 years too late)

Le marketing de permission gagne toujours (et l'interruption meurt plus vite que vous ne le croyez)

Brand

The IM ME Test: a 4-word filter for everything you ship

Pricing & Offer

The Grand Slam Offer: Hormozi's formula and where it breaks

Psychologie des prix en dinar : pourquoi vos prix font fuir les clients algériens

Automation

WhatsApp : le canal oublié du marketing en Algérie et au MENA

Ship a 7-day marketing sprint.