Smallest Viable Audience isn't your target market. It's smaller.

Most marketers think "niche" means "industry vertical." B2B SaaS for dentists. Yoga studios in Brooklyn. SaaS for plumbers.

Seth Godin's Smallest Viable Audience is smaller than that. Much smaller.

The difference

• Target market. The largest group you could plausibly serve.
• Smallest Viable Audience. The smallest group that, if they loved you, would tell everyone who matters.

A SaaS for dentists is a target market. A SaaS for the 200 dentists in Austin who are early adopters and tweet about their practices — that's an SVA. You can be the obvious choice for 200 people. You can't be the obvious choice for 200,000.

Why SVA works

Because leadership isn't about size. It's about density. If 200 people who all talk to each other are obsessed with you, you have a movement. If 200,000 people have vaguely heard of you, you have noise.

The test

Ask yourself: if my product disappeared tomorrow, would the people I serve actually notice? Not "would they be mildly inconvenienced" — would they feel a void? If yes, you have an SVA. If no, you're selling to a market, not leading a tribe.

The BAZ Empire take

The Hub's Marketplace is built around SVA thinking. We list 12 marketers — Seth, Gary Vee, Alex Hormozi, Sabri Suby — not because they're famous, but because each has a tiny, dense tribe of operators who treat their work as scripture. We don't list 1,000 "marketing consultants." We list the 12 who actually changed the game.

Find your SVA: [/leads](/leads).