BAZ Paid-Media Engine
ROAS Calculator
Solve any 2 of 3 (revenue, spend, ROAS). ROAS is the floor, not the goal — break-even ROAS decides if you scale.
Your numbers
Your result — computed live
ROAS
3.00x
- Revenue
- $45,000
- Spend
- $15,000
Healthy — 3.00x clears the 3× bar. Confirm it's above break-even ROAS before you scale.
ROAS = Revenue ÷ Ad Spend
The canon
Spend only what each sale can profitably justify — ROAS without margin is vanity.
The benchmark
3–4× is healthy for most e-com; the real bar is your break-even ROAS, not a benchmark.
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This calculator runs the BAZ Paid-Media Engine — the same algorithm BAZ runs for paying clients.