BAZ LeadScoring Engine
Lead Scoring Calculator
Score a lead on fit (50) × engagement (30) × intent (20) — a 0–100 score, a tier (A/B/C), and the recommended next action.
Your numbers
ICP match · 50% weight
30% weight
20% weight
Your result — computed live
Lead score
72
- Tier
- B
Tier B (72) — nurture, then re-score.
Score = Fit×0.5 + Engagement×0.3 + Intent×0.2
The canon
Score the fit, not just the form-fill — a lead is only worth what it becomes.
The benchmark
A = route to sales, B = nurture, C = disqualify. Score the fit, not just the form-fill.
Want the full fix-it report?
You already have your number above — free, no email needed. For the saved computation, the action playbook, and a follow-up from BAZ, drop your email.
One email with the report. No sequence, no spam. We earn the next contact.
This calculator runs the BAZ LeadScoring Engine — the same algorithm BAZ runs for paying clients.