BAZ Paid-Media Engine
CPC Calculator
Cost per click = spend ÷ clicks. A lever to optimize, not a verdict — pair with CTR and CVR to diagnose the real problem.
Your numbers
Your result — computed live
CPC
$0.50
CPC is $0.50. Low CPC means nothing if CVR or AOV is broken — diagnose the full funnel.
CPC = Spend ÷ Clicks
The canon
Cost per click is a lever, not a verdict — the click only matters if the page converts it.
The benchmark
CPC is channel-specific. Never optimize it in isolation — CTR × CVR × AOV is the real equation.
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This calculator runs the BAZ Paid-Media Engine — the same algorithm BAZ runs for paying clients.