BAZ Commerce Engine
Break-Even ROAS calculator.
Vanity ROAS lies. Break-even ROAS = 1 / contribution-margin%. Below it, every dollar of ad spend loses money. Enter your unit economics — get the number your CFO needs before you scale.
Your numbers
e.g. 0.029 for 2.9%
Your result — computed live
Break-even ROAS
1.8
- Contribution margin
- 55.43%
- Actual ROAS
- 4
- Net profit
- $18,260
Profitable. Actual ROAS 4.00 is 2.20 above break-even 1.80. Scale spend.
Want the full scaling report?
You already have your break-even ROAS above — free, no email needed. For the saved computation, the scaling playbook (when to 2× spend, when to cut), and the contribution-margin optimization checklist, drop your email.
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This calculator runs the BAZ Commerce engine — the same algorithm BAZ runs for paying clients.