BAZ Blended-ROI Engine
MER Calculator
MER (Marketing Efficiency Ratio) = total revenue ÷ total spend — the blended, attribution-proof number your CFO trusts.
Your numbers
Your result — computed live
MER
3.00x
3.00x blended — profitable across the mix.
MER = Total Revenue ÷ Total Marketing Spend
The canon
Blended efficiency beats platform vanity — the only number that can't be gamed by attribution.
The benchmark
MER is platform-agnostic. Compare to your gross-margin floor, not to a platform ROAS.
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This calculator runs the BAZ Blended-ROI Engine — the same algorithm BAZ runs for paying clients.