BAZ SEO Engine
Organic Traffic Value
Value your organic traffic at paid parity — monthly organic visits × the CPC you'd pay to buy them. The owned-media ROI.
Your numbers
Your result — computed live
Monthly organic value
$60.00k
Your organic channel is worth ~$60.00k/mo at paid parity — owned media you don't pay to reach.
Organic Value = Monthly Organic Sessions × Avg CPC (paid parity)
The canon
Organic is owned media — value it at paid parity, then invest to defend it.
The benchmark
Value organic at what the same reach would cost to buy — the owned-media argument.
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This calculator runs the BAZ SEO Engine — the same algorithm BAZ runs for paying clients.