BAZ Acquisition Engine
CAC Calculator
Customer Acquisition Cost = total acquisition spend ÷ new customers. The number that decides whether you can scale.
Your numbers
Your result — computed live
CAC
$100.00
CAC is $100.00 per customer. Judge it against payback period and LTV — never CAC alone.
CAC = Acquisition Spend ÷ New Customers
The canon
Payback period, not cost per click, decides whether CAC is sustainable.
The benchmark
CAC is only meaningful next to LTV (target 3:1) and payback (target <12 months).
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This calculator runs the BAZ Acquisition Engine — the same algorithm BAZ runs for paying clients.