BAZ Unit-Economics Engine
CAC Payback Period
Months to recover CAC = CAC ÷ (ARPU × gross margin). Under 12 months = scale; over 24 = funding risk.
Your numbers
whole percent
Your result — computed live
Payback period
10.00 mo
10.00 months to recover CAC — scale.
Payback (months) = CAC ÷ (ARPU × Gross Margin)
The canon
Recover CAC inside 12 months or you're funding churn, not growth.
The benchmark
<12 months great for DTC/SaaS. >24 = you're financing acquisition, not growing it.
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This calculator runs the BAZ Unit-Economics Engine — the same algorithm BAZ runs for paying clients.