BAZ Unit-Economics Engine
LTV : CAC Ratio
The ratio that decides whether you can scale. 3:1 healthy, 5:1 under-investing in growth, <1 losing money per customer.
Your numbers
Your result — computed live
LTV : CAC
3.00 : 1
3.00:1 — the bar. Scale acquisition.
LTV : CAC = LTV ÷ CAC
The canon
LTV:CAC 3:1 is the bar; 5:1 means you're under-investing in growth.
The benchmark
3:1 is the bar. >5:1 means you're under-spending on acquisition. <1:1 means you lose money per customer.
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This calculator runs the BAZ Unit-Economics Engine — the same algorithm BAZ runs for paying clients.