BAZ Funnel Engine
Conversion Rate Calculator
Solve any 2 of 3 (conversions, visitors, CVR). The landing page does the selling — the ad only earns the click.
Your numbers
Your result — computed live
CVR
2.50%
- Conversions
- 300
- Visitors
- 12,000
2.50% — average. The biggest quick win is usually the page, not the ad.
CVR = (Conversions ÷ Visitors) × 100
The canon
The landing page does the selling; the ad only earns the click.
The benchmark
E-com 2–3%, lead-gen 1–5% — but your own break-even CVR is the only bar that matters.
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This calculator runs the BAZ Funnel Engine — the same algorithm BAZ runs for paying clients.