InsightMarketing Strategy
Signal beats list — 32% win rate vs 13%
BAZ Doctrine — principle 2 of 5Oct 17, 2026 4 min
Signal-based outreach (funding, hiring, tech-change triggers) wins 2.5× the rate of list-based.
Reply rates fell from 8.5% (2019) to 3.4% (2026) as inboxes tightened. Signal/hyper-personalized outreach runs 8–25%. The dividing line is whether you act on a buying trigger or blast a list. The BAZ Outreach engine scores on intent timing, not volume.