InsightMarketing Strategy
Demand before outbound — the 90% show-rate unlock
BAZ Doctrine — principle 4 of 5Oct 13, 2026 5 min
67% of outsourced lead-gen programs fail. The fix isn't more volume — it's warming the market first.
BAZ-booked meetings run 90% attendance because demand-gen runs BEFORE the SDR calls. Response rates lift 30–40% when the prospect already recognises your name. Cold outbound alone is the most expensive pipeline you can buy.