GuideMarketing Strategy
Demand before outbound — the 90% show-rate model
BAZ Outreach Engine — proprietaryOct 17, 2026 7 min
Why BAZ-booked meetings actually happen: demand-gen warms the market before the SDR calls.
Cold outbound alone = 75% show-rate. Run demand-gen first → brand recall lifts reply rates 30–40% → 90% show-rate. Signal-based targeting wins 32% vs list-based 13%. The BAZ Outreach engine forecasts reply-rate, meetings, and attended calls before you spend.