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Essential case studies, best-practice guides and intelligence to help you do marketing better. Filter by type and category — 22 resources and growing.
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The BAZ Score — one revenue-tied number per clientBAZ's proprietary unifying metric: ROAS, contribution margin, show-rate, lead-tier mix, and CWV-pass compressed into a single CFO-readable score.BAZ — proprietary framework·Oct 20, 2026·6 min GuideMarketing Effectiveness & DataThe BAZ Score — one revenue-tied number per clientBAZ's proprietary unifying metric: ROAS, contribution margin, show-rate, lead-tier mix, and CWV-pass compressed into a single CFO-readable score.Oct 20, 2026·6 min GuideMarketing Effectiveness & DataThe 100-point lead-scoring model (fit × engagement × intent)How BAZ decides who gets called first — the 100-point scoring model.Oct 18, 2026·5 min GuideMarketing StrategyDemand before outbound — the 90% show-rate modelWhy BAZ-booked meetings actually happen: demand-gen warms the market before the SDR calls.Oct 17, 2026·7 min GuidePerformance MarketingBreak-even ROAS: the number your CFO needs before scaling spendVanity ROAS lies. Break-even ROAS = 1 / contribution-margin%. Below it, every dollar loses money.Oct 16, 2026·6 min GuidePerformance MarketingThe ROAS-weighted budget reallocation playbookHow to move budget from underperforming channels to scalable ones — the BAZ Performance engine.Oct 15, 2026·8 min GuideSEO & AEOLCP budget allocation — Core Web Vitals by contractBAZ doctrine: sub-1.5s LCP is the floor. Here's how to allocate an LCP budget across 5 contributors.Oct 14, 2026·6 min GuideSEO & AEOCitability engineering — the page shape LLMs citeBAZ's AEO pattern: definitions up top, data in tables, extractable frameworks. That's what AI cites.Oct 12, 2026·7 min