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Knowledge Bank

GuidePerformance Marketing

The ROAS-weighted budget reallocation playbook

BAZ Performance Engine — proprietaryOct 15, 2026 8 min

How to move budget from underperforming channels to scalable ones — the BAZ Performance engine.

Aggregate per-channel spend/revenue → compute ROAS → weight by performance (penalize zero-conversion channels) → redistribute total budget proportionally. INCREASE/DECREASE/HOLD verdicts with reasons. The BAZ Performance engine ships this as a live, unit-tested algorithm.

Related in Performance Marketing

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