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Knowledge Bank

Case StudyPerformance Marketing

DTC store scaled profitably once break-even ROAS was priced in

BAZ Commerce EngineOct 11, 2026 5 min

A $60-AOV brand stopped scaling at vanity ROAS and priced media against contribution margin.

Contribution margin 55.4% → break-even ROAS 1.8. Actual ROAS 4.0 gave 2.2× headroom. Scaled spend 3× without dipping below break-even. Net profit +$18,260 on $15k spend. Powered by the BAZ Commerce engine.

Free tool — runs live in your browser

Run the break-even ROAS calculatorCompute your number free. Email-gate the full report only if you want it saved.

Related in Performance Marketing

Case StudyPipeline 3×'d, CAC cut 60% — ABM playbook shipped GuideThe ROAS-weighted budget reallocation playbook GuideBreak-even ROAS: the number your CFO needs before scaling spend