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Case StudyPerformance Marketing

Pipeline 3×'d, CAC cut 60% — ABM playbook shipped

BAZ Platform — FigTree B2B [replace with real]Sep 29, 2026 7 min

B2B SaaS in Germany built a signal-driven ABM motion and tripled pipeline at 60% lower CAC.

Replaced list-based outbound with BAZ signal-based targeting (funding, hiring, tech-change triggers). Win rate lifted from 13% (list) to 32% (signal). Cost per SQL dropped 60%.

[Composite case study — replace with real client data before public launch.]

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