GuideMarketing Effectiveness & Data
The 100-point lead-scoring model (fit × engagement × intent)
BAZ LeadScoring Engine — proprietaryOct 18, 2026 5 min
How BAZ decides who gets called first — the 100-point scoring model.
Fit (50): ICP match — industry, size, role. Engagement (30): content/website/email activity. Intent (20): buying signals — funding, hiring, tech change. Tier A (≥75) → SDR within 48h. Tier B (50–74) → nurture. Tier C (<50) → disqualify. The BAZ LeadScoring engine ships this as a pure algorithm.