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ReportMarketing Effectiveness & Data

Global media agency billings 2025 — BAZ analysis

BAZ Research — analysis of COMvergence 2025 dataOct 9, 2026 9 min

BAZ analysis of COMvergence 2025 figures: WPP Media leads at 13% share, Publicis the fastest grower.

BAZ analysis of public COMvergence data. Big-6 holdcos managed $265B in 2025 (+1.7%). OMD is the #1 network ($26.9B). Horizon Media is the largest independent ($7.4B, 23% of independent billings). Digital = 57% of global billings. Publicis won $10B new business — a third of all spend that shifted. Implications for the BAZ Media engine.

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