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Knowledge Bank

GuideMarketing Effectiveness & Data

The BAZ Score — one revenue-tied number per client

BAZ — proprietary frameworkOct 20, 2026 6 min

BAZ's proprietary unifying metric: ROAS, contribution margin, show-rate, lead-tier mix, and CWV-pass compressed into a single CFO-readable score.

Every category king won by inventing a proprietary measurement framework. The BAZ Score is ours. It fuses five engine outputs — Performance ROAS, Commerce break-even margin, Outreach show-rate, LeadScoring tier-A ratio, and WebPerf CWV-pass — into one 0–100 score per client that moves only when revenue moves. If the score doesn't lift, the work didn't ship. Built on the 8 engines in the BAZ agency-api.

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