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InsightMarketing Effectiveness & Data

Measurement is the moat — the BAZ Score principle

BAZ Doctrine — principle 1 of 5Oct 19, 2026 5 min

The category kings won by inventing a proprietary measurement framework. The BAZ Score is ours.

Dominators didn't win on creativity or scale alone — they won by inventing a proprietary measurement framework that tied marketing to revenue. BAZ's move: the BAZ Score — one revenue-tied number per client tying every engine output to a CFO-readable score.

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