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Publicis Media won $10B in new business in 2025 — a third of all spend that shifted
Source: COMvergence 2025 (via Digiday)Oct 10, 2026 3 min
COMvergence: Publicis dominated 2025 new business, led by Coca-Cola, Mars, Paramount, PayPal wins.
Per COMvergence, Publicis Media captured ~56% of global new business billings in 2025 and retained 50% of its reviewed business — the highest among the Big 6. WPP Media was the only holdco to post a negative net result, losing 27% of the spend that changed hands.