Knowledge
Knowledge Bank.
Essential case studies, best-practice guides and intelligence to help you do marketing better. Filter by type and category — 22 resources and growing.
NewsPerformance MarketingBAZ ships 8 proprietary marketing engines in agency-apiPerformance, SEO, Influencer, WebPerf, Media, Commerce, Outreach, LeadScoring — all live, all tested.Oct 19, 2026·2 min GuidePerformance MarketingBreak-even ROAS: the number your CFO needs before scaling spendVanity ROAS lies. Break-even ROAS = 1 / contribution-margin%. Below it, every dollar loses money.Oct 16, 2026·6 min GuidePerformance MarketingThe ROAS-weighted budget reallocation playbookHow to move budget from underperforming channels to scalable ones — the BAZ Performance engine.Oct 15, 2026·8 min Case StudyPerformance MarketingDTC store scaled profitably once break-even ROAS was priced inA $60-AOV brand stopped scaling at vanity ROAS and priced media against contribution margin.Oct 11, 2026·5 min Case StudyPerformance MarketingPipeline 3×'d, CAC cut 60% — ABM playbook shippedB2B SaaS in Germany built a signal-driven ABM motion and tripled pipeline at 60% lower CAC.Sep 29, 2026·7 min· [replace with real]