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Essential case studies, best-practice guides and intelligence to help you do marketing better. Filter by type and category — 22 resources and growing.
Featured · Case Study
Doubled client capacity without hiring — $1.2M ARRA 5-person Paris agency productized services with BAZ and doubled clients with one hire.BAZ Platform — Agence PDG [replace with real]·Oct 6, 2026·6 min ReportAgency OperationsThe BAZ Dominator Dossier — 24 agency categories mappedBAZ original research: for each of 24 agency types, the category king, their moat, and the BAZ upgrade.Oct 19, 2026·18 min Audio & VideoAgency OperationsThe 5 BAZ Doctrine principles every agency should run (podcast)Measurement is the moat, demand before outbound, citability engineering, performance by contract, signal beats list.Oct 18, 2026·22 min NewsAgency OperationsPublicis Media won $10B in new business in 2025 — a third of all spend that shiftedCOMvergence: Publicis dominated 2025 new business, led by Coca-Cola, Mars, Paramount, PayPal wins.Oct 10, 2026·3 min Case StudyAgency OperationsDoubled client capacity without hiring — $1.2M ARRA 5-person Paris agency productized services with BAZ and doubled clients with one hire.Oct 6, 2026·6 min· [replace with real]