Agency type
Internet & Web Agency
Build and optimize websites, site architecture and web experiences — performance and SEO first.
Internet/web builds and optimizes websites, site architecture and web experiences with a focus on performance and SEO. [grounded-in: Hopkins — LCP and Core Web Vitals are salesmanship measured; test, don't guess.] [grounded-in: Brunson — the site is the funnel; hook, story, offer on every page.] [grounded-in: Schwartz — the page meets the visitor at their awareness stage.] Audit → IA → build → live, with sub-1.5s LCP the floor; the site is the funnel, performance is the conversion rate.
Builds and optimizes websites, site architecture and web experiences with a focus on performance and SEO.
What does a internet & web agency do?
An internet & web agency builds a brand's platform on the internet. It creates websites and online stores — the online presence that almost every future client already relies on. BAZ Empire delivers this discipline natively through the hub surfaces below — so a brand gets one team across every channel instead of stitching vendors together.
The marketers who own this discipline
The expert-marketer lineage behind this work — each ground in a named principle, not a platitude.
Claude Hopkins
Almost any question answered cheaply and finally by a test — LCP, CWV, Core Web Vitals are salesmanship measured. [grounded-in: Hopkins]
Almost any question can be answered cheaply, quickly and finally by a test.
Russell Brunson
The site is the funnel — hook, story, offer on every page; the value ladder lives here. [grounded-in: Brunson]
Hook, story, offer — that's all marketing is.
Eugene Schwartz
The site meets the visitor at their awareness stage — the page is the awareness match. [grounded-in: Schwartz]
You cannot create desire. You can only channel it to your product.
How it works
Audit → information architecture → design → build → live, with sub-1.5s LCP the floor. The site is the funnel; performance is the conversion rate. [fact]
Where it sits in the 10-stage engine
The synergized growth engine — each stage's output is the next stage's input.
- 2
Awareness — The page meets the visitor at their awareness stage — the IA is the match.
- 8
Measure — LCP, CWV — performance is the conversion rate, measured.
- 9
Journey — The site is the funnel — capture, nurture, convert, ascend.
The canon behind this
Real titles from the BAZ canon — the books that ground this discipline. Read them on /loot.
digital
The Art of SEO · Web Analytics 2.0 · Advanced Web Metrics with Google Analytics
marketing-canon
DotCom Secrets
strategy
The Experience Economy
The hub runs web natively across /landing-pages, /site-architecture, /seo, /studio, /funnel-builder, /analytics — sub-1.5s LCP is the floor. [fact]
Run Internet & Web Agency work in the hub.
The Internet & Web Agency module is a working surface — pipeline, structured fields and live KPIs — inside BAZ Empire. Log in to use it.
Source taxonomy: cmmodels.com. Served across MENA, EU, US.