Agency type
E-commerce agency
Grow online stores — conversion funnels, paid acquisition, retention flows and merchandising, measured to ROAS.
E-commerce grows online stores with conversion funnels, paid acquisition, retention flows and merchandising. [grounded-in: Hormozi — the value equation; make the offer so good people feel stupid saying no.] [grounded-in: Brunson — the value ladder; frontend pays for acquisition, backend creates wealth.] [grounded-in: Hopkins — every dollar accountable; ROAS, CVR, AOV are salesmanship measured.] The store is the funnel; retention is the margin.
Grows online stores with conversion funnels, paid acquisition, retention flows and merchandising.
What does a e-commerce agency do?
An e-commerce agency builds and optimizes online stores. It develops the marketplace and tunes the buying experience so shoppers convert easily and return with confidence. BAZ Empire delivers this discipline natively through the hub surfaces below — so a brand gets one team across every channel instead of stitching vendors together.
The marketers who own this discipline
The expert-marketer lineage behind this work — each ground in a named principle, not a platitude.
Alex Hormozi
The value equation — increase the dream, belief, speed, ease; make the offer so good people feel stupid saying no. [grounded-in: Hormozi]
Make an offer so good people feel stupid saying no.
Russell Brunson
The value ladder — frontend pays for acquisition, backend creates wealth; hook, story, offer. [grounded-in: Brunson]
Hook, story, offer — that's all marketing is.
Claude Hopkins
Every dollar accountable — ROAS, CVR, AOV are salesmanship measured; test, don't guess. [grounded-in: Hopkins]
Almost any question can be answered cheaply, quickly and finally by a test.
How it works
Funnels + paid acquisition + retention flows + merchandising, measured to ROAS/CVR/AOV. The store is the funnel; retention is the margin. [fact]
Where it sits in the 10-stage engine
The synergized growth engine — each stage's output is the next stage's input.
- 5
Offer — The product page is the offer — value equation wins the add-to-cart.
- 8
Measure — ROAS, CVR, AOV — judged by revenue per session.
- 9
Journey — The value ladder — first order → repeat → ascend.
- 10
Scale — Retention and AOV growth scale the store profitably.
The canon behind this
Real titles from the BAZ canon — the books that ground this discipline. Read them on /loot.
digital
Customer Equity · Managing Customer Experience and Relationships · Hooked · The Lean Startup
marketing-canon
$100M Offers · DotCom Secrets · Sell Like Crazy
papers
RFM: The Gold Standard for Database Marketers · Building Customer Loyalty the Right Way
The hub runs e-commerce natively across /landing-pages, /funnels, /ads, /email, /analytics, /seo, /product-marketing. [fact]
Run E-commerce agency work in the hub.
The E-commerce agency module is a working surface — pipeline, structured fields and live KPIs — inside BAZ Empire. Log in to use it.
Source taxonomy: cmmodels.com. Served across MENA, EU, US.