Agency type
Digital agency
End-to-end digital marketing — paid, organic, social, email and analytics as one coordinated program.
Digital runs end-to-end digital marketing — paid, organic, social, email and analytics — as one coordinated program. [grounded-in: Hopkins — every dollar accountable; test, don't guess.] [grounded-in: Hormozi — the offer is the lever across every channel.] [grounded-in: Brunson — hook, story, offer; the frontend pays for acquisition, the backend creates wealth.] One program, one number — blended ROAS + retainer MRR, not five siloed reports.
Runs end-to-end digital marketing — paid, organic, social, email and analytics — as one coordinated program.
What does a digital agency do?
A digital agency runs a brand's whole online presence through one team. It specializes in the digital world, coordinating presence instead of splitting it across several vendors. BAZ Empire delivers this discipline natively through the hub surfaces below — so a brand gets one team across every channel instead of stitching vendors together.
The marketers who own this discipline
The expert-marketer lineage behind this work — each ground in a named principle, not a platitude.
Claude Hopkins
Every dollar accountable — almost any question answered cheaply and finally by a test. [grounded-in: Hopkins]
Almost any question can be answered cheaply, quickly and finally by a test.
Alex Hormozi
Make the offer so good people feel stupid saying no — the offer is the lever across every channel. [grounded-in: Hormozi]
Make an offer so good people feel stupid saying no.
Russell Brunson
Hook, story, offer — that's all marketing is; the frontend pays for acquisition, the backend creates wealth. [grounded-in: Brunson]
Hook, story, offer — that's all marketing is.
How it works
Paid + organic + social + email + analytics coordinated as one program, measured to blended ROAS and retainer MRR. One number, not five siloed reports. [fact]
Where it sits in the 10-stage engine
The synergized growth engine — each stage's output is the next stage's input.
- 5
Offer — The offer is the lever across every digital channel.
- 8
Measure — Blended ROAS + MRR — every dollar accountable.
- 9
Journey — Digital is the funnel — capture, nurture, convert, ascend.
The canon behind this
Real titles from the BAZ canon — the books that ground this discipline. Read them on /loot.
digital
The Art of SEO · Web Analytics 2.0 · Customer Equity · Managing Customer Experience and Relationships
marketing-canon
$100M Offers · DotCom Secrets · Commonsense Direct & Digital Marketing
The hub runs digital natively across /ads, /seo, /social, /analytics, /campaigns, /funnel-builder, /email. [fact]
Run Digital agency work in the hub.
The Digital agency module is a working surface — pipeline, structured fields and live KPIs — inside BAZ Empire. Log in to use it.
Source taxonomy: cmmodels.com. Served across MENA, EU, US.