Agency type
App agency
Design, build and market mobile and web apps — from positioning to launch and paid user acquisition.
App agencies design, build and market mobile and web apps — from positioning to launch and paid user acquisition. [grounded-in: Brunson — publish daily; hook, story, offer; the value ladder from install to subscription.] [grounded-in: Hormozi — the value equation; the offer decides installs more than the ad.] [grounded-in: Vaynerchuk — retention is the game; D30 is the number.] The app is the product; the launch funnel + UA + retention are the business.
Designs, builds and markets mobile and web apps — from product positioning to launch and paid user acquisition.
What does a app agency do?
An app agency designs and builds mobile and web applications — the tools people carry on their smartphones and the apps that run a brand's service on every device, from product to launch and paid user acquisition. BAZ Empire delivers this discipline natively through the hub surfaces below — so a brand gets one team across every channel instead of stitching vendors together.
The marketers who own this discipline
The expert-marketer lineage behind this work — each ground in a named principle, not a platitude.
Russell Brunson
Publish daily for a year and you'll have a business; hook, story, offer; the value ladder from install to subscription. [grounded-in: Brunson]
Hook, story, offer — that's all marketing is.
Alex Hormozi
The value equation — increase dream, belief, speed, ease; the offer decides installs more than the ad. [grounded-in: Hormozi]
Make an offer so good people feel stupid saying no.
Gary Vaynerchuk
Retention is the game — D30 is the number; attention is the currency you day-trade to acquire. [grounded-in: Vaynerchuk]
Attention is the currency of the internet.
How it works
Positioning → design → build → launch → grow. The app is the product; the launch funnel + paid UA + retention are the business. [fact]
Where it sits in the 10-stage engine
The synergized growth engine — each stage's output is the next stage's input.
- 5
Offer — The store listing + onboarding is the offer — it decides installs.
- 9
Journey — Launch funnel — install → activate → subscribe → ascend.
- 10
Scale — D30 retention and CAC — scale profitably or die.
The canon behind this
Real titles from the BAZ canon — the books that ground this discipline. Read them on /loot.
digital
Hooked · The Lean Startup · Zero to One · Markets of One
marketing-canon
$100M Offers · DotCom Secrets · Sell Like Crazy
The hub runs app natively across /product-marketing, /landing-pages, /funnel-builder, /ads, /analytics, /studio, /launch. [fact]
Run App agency work in the hub.
The App agency module is a working surface — pipeline, structured fields and live KPIs — inside BAZ Empire. Log in to use it.
Source taxonomy: cmmodels.com. Served across MENA, EU, US.