Sequences that get replies — subject lines that open, copy that closes.
WhatsApp is #1 in the market. Darija gets 3–5× response in B2C; French for B2B. Subject lines under 50 chars. 5-minute demo, not 30-minute meeting. Always a 3-message sequence — never just one. Friday is off.
Each term links to the live lexicon — definition, case study, origin, related terms.