B2B SaaS · Germany
Pipeline 3x'd, CAC cut 60%, ABM playbook shipped
FigTree B2B SaaS (Anonymized) 9 months
Pipeline (9mo)
$178K → $540K
CAC
$14K → $5.6K
LTV/CAC
1.4x → 6.2x
Win rate
8% → 18%
Sales cycle
4mo → 2.5mo
Patrick Number
42 → 88
The challenge
Series A B2B SaaS. $8K ACV. Sales cycle 4 months. Marketing was 4 isolated tools. CAC had ballooned to $14K. Pipeline was flat. Couldn't tell which channel converted.
The solution
Migrated entire marketing onto BAZ Empire. Switched to data-driven attribution (from last-touch). Used Predictive to score the 47k contact database. Used ABM feature to tier accounts. Used Marketplace to hire Godin for tribe / Schwartz for copy / Hormozi for offer. Built a 7-touch sequence that became the engine.
Tools used
PredictiveAttributionABMSequencesMarketplaceCockpitOrchestrator
"The Hub gave us something rare: clarity. We see the entire funnel. We know which $1 of spend returns $6.2 of LTV. We ship campaigns weekly instead of monthly."
— CMO, FigTree
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